Privacy Policy
At Soft & Wild, we respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what we collect, how we use and share it, and the choices and rights you have. By using our website or placing an order, you agree to this policy.
1. Information We Collect
Information you provide directly, when you create an account, place an order, subscribe to emails or texts, contact support, enter a promotion, or leave a review:
Name
Email address
Shipping and billing address
Phone number
Payment information
Order history and preferences
Any pet related details you choose to share
Information collected automatically when you browse, from cookies and similar technologies:
IP address
Device and browser information
Pages viewed and time on site
Shopping and click behavior
Referral source
We collect this information from you directly, from your device as you use our site, and from the service providers and advertising and analytics partners that help us run our store.
2. How We Use Your Information
We use your information to process and deliver your orders, provide customer support, send order updates, personalize your experience and recommendations, send marketing where you have opted in, measure and improve our website and advertising, prevent fraud, keep our store secure, and meet our legal obligations.
3. Cookies, Tracking, and Analytics
We use cookies and similar technologies to run the site, remember your cart and preferences, understand traffic, and measure and serve advertising, including through partners such as analytics and advertising platforms. You can control cookies through your browser settings, and you can use the privacy choices described in Section 6 to opt out of certain advertising related sharing.
4. How We Share Your Information
We do not sell your personal information for money. We share it only with third parties who help us operate, including:
Payment processors
Shipping and fulfillment partners, including overseas suppliers
Website hosting and eCommerce platform providers
Email, SMS, marketing, and analytics providers
Advertising platforms
Customer service tools
We may also disclose information where required by law, to enforce our terms, protect our rights, or prevent fraud. Some sharing with advertising and analytics partners for targeted advertising may be considered "sharing" or a "sale" under certain US state privacy laws. You can opt out as described below.
5. Your Privacy Choices: Do Not Sell or Share
Depending on your state, you have the right to opt out of the sale or sharing of your personal information for targeted advertising. To opt out, email us at support@softandwild.com with the subject line "Do Not Sell or Share My Personal Information." We also honor recognized opt out preference signals, such as the Global Privacy Control (GPC), where required.
6. Your US State Privacy Rights
If you are a resident of California or another US state with a comprehensive privacy law, you may have the right to:
Know what personal information we collect, use, and share
Access a copy of your personal information
Request correction of inaccurate information
Request deletion of your personal information
Opt out of the sale or sharing of your personal information
Limit the use of sensitive personal information
Not be discriminated against for exercising your rights
To exercise any of these rights, contact us at support@softandwild.com. We will verify your request and respond within the timeframe required by law, generally within 45 days. You may use an authorized agent to make a request on your behalf where the law allows.
7. Children's Privacy
Our website and products are intended for adults. We do not knowingly collect personal information from children under 13, in line with the Children's Online Privacy Protection Act (COPPA). If you believe a child has given us personal information, contact us and we will delete it.
8. Data Security
We take reasonable measures to protect your personal information from unauthorized access, misuse, alteration, and disclosure. No method of online transmission or storage is completely secure, so we cannot guarantee absolute security.
9. International Data Transfers
We are based in Australia and work with suppliers and technology providers in various countries, including the United States and China. This means your personal information may be processed and stored outside your home country. We take reasonable steps to protect it wherever it is handled.
10. Third Party Links
Our website may link to third party websites and services. We are not responsible for their privacy practices, and we encourage you to review their policies before sharing personal information.
11. Australian Customers
If you are shopping from Australia, your personal information is also handled in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles, and you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
12. Changes to This Policy
We may update this policy from time to time. The current version will always be posted here with a revised "Last Updated" date. We review it at least once a year.
13. Contact Us
Soft & Wild
Email: support@softandwild.com
Website: softandwild.store